How Much Do Looks Matter in Presidential Politics?

Ever since the first televised presidential debate in September 1960, when Richard Nixon was said to have been deemed the winner by Americans listening on the radio and John F. Kennedy was preferred by those watching TV, conventional wisdom has dictated that looks matter in politics. For decades political observers have pointed out that in presidential match-ups, it?s often the taller man who wins. In recent years, social and political scientists have begun looking seriously at this question, trying to quantify the effects of physical attractiveness in the lab. In presidential politics, does it help to look like Mitt Romney? Or, put another way, how much does Newt Gingrich?s face hurt him?

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