Bee Media Acquires Adcentricity To Unite Location-Based Advertising & Mobile Shopping

Bee Media, the makers of a mobile shopping platform that serves location-specific offers and info to mobile devices, today announced that it has acquired Adcentricity, a similarly location-focued digital media startup. Under the terms of the acquisition, Bee Media secures rights to the Adcentricity name and will operate as Adcentricity going forward. Doug Woolridge, the current CEO of Bee Media will take the helm of the joint venture as its new CEO, while Adcentricity CEO Rob Gorrie will become a senior strategic advisor. The terms of the deal were not disclosed.

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